Here is what usually happens. A business owner sets up a Google Ads account, picks a few obvious keywords, sets a daily budget and lets it run. A month later they have spent $1,200 and received two calls, one of which was a wrong number. They decide Google Ads does not work and go back to word of mouth.
The ads were not the problem. The setup was. Almost every account we audit has the same three issues: broad match keywords burning money on searches that were never going to convert, no negative keyword list, and no conversion tracking, which means the account has no idea which clicks turned into customers and therefore cannot learn or improve.
What we do differently
Every account we take on starts with a full audit, whether the account is brand new or five years old. We look at where the money has gone, which search terms actually triggered your ads, and what a realistic cost per lead looks like in your category and area. You keep those findings whether you hire us or not.
Then we rebuild around intent. Keywords are grouped tightly so the ad closely matches the search. Negative keyword lists are built from real search term data and updated every week. Call tracking goes in from day one so you can hear which ads produced which calls, which also tells us which leads were actually qualified rather than just counted as conversions.
If a keyword is not producing leads after enough data, it gets paused. If one is producing cheap leads, it gets more budget. That is the entire job, done consistently, week after week. There is no secret to it. Most agencies simply do not do it.
What you get from us every month
You get a report in plain English showing what you spent, how many leads came in, and what each one cost. Not a dashboard export full of impressions and click through rates that tell you nothing about whether the phone rang.
You also get direct access to the person managing your account. No account manager reading from a script written by someone else. If you have a question about a keyword or a spike in spend, you ask the person who made the change and get a straight answer.